How To Manifest Your Organisation's Core Values to Become Its Culture

According to Indeed, work culture is a collection of attitudes, beliefs and behaviors that make up the regular atmosphere in a work environment. Work culture will undoubtedly impact our lives as we spend most of our waking hours at the workplace. Even more so in a hybrid work arrangement where having a good work culture may be even more challenging to achieve but all the more important.

At CXL we believe developing a strong company culture can help to create a positive work environment, improve employee morale and productivity, and ultimately contribute to the success of a business. One way to establish a cohesive culture is by identifying and promoting core values that align with the company’s mission and goals.

Why Good Work Culture is Vital

When an organisation has a positive work culture, it speaks volumes in every area of business. Based on research by McKinsey & Company with over 3 million individuals across 1,000 organisations, shareholders from organisations with good work culture receive far higher returns— 60 percent higher than median companies and 200 percent higher than those in the bottom quartile.

Good work culture also becomes contagious; employees tend to exude positive vibes when speaking to their peers outside of the office. Ding! Wouldn’t that improve hiring choices and likely improve retention rates? The catalyst to great employee branding in our books.

A great way to start would be by going back to basics with the organisation’s core values. Just as it is intended to do, a set of core values that define the organisation’s beliefs act as a perfect guide to steer the organisation in the right direction towards establishing a great company culture. Here are our top ten attributes that make great company culture:

Diversity
Accountability
Collaboration
Compassion
Determination
Happiness
Honesty
Participation
Respect
Transparency

Steps to turn core values into a culture

Leadership must walk the talk

Let’s use diversity as an example to demonstrate how a core value can make a difference. Top management must enforce this belief from its hiring decisions to the images used in its marketing campaigns. Ensure a balance between genders, cultures, backgrounds and beyond when shortlisting candidates. For marketing collaterals, use images which represent diversity. By doing so, middle management can identify with elements of how diversity can be implanted in their team. This belief is likely to cascade down to the rest of the company in more ways than one.

Communicate

While action speaks louder than words, communicating with employees with words is equally important.

The periodic get-together during Town Hall meetings or team meetings is an excellent opportunity for friendly reminders about the organisation’s core values.
Visual aids might do the trick as well. Have well-designed posters of the core values placed in key locations in the office. Encourage those on hybrid or remote work arrangements to use the poster as a digital background or screen saver.
Start early and speak to candidates about your core values during the hiring process. This would be a great way to hire the right candidate with common values with the organisation.

Recognise achievements

There is no better way to demonstrate appreciation for best practices or achievements than the good old reward system. Get creative and create unique awards that represent your unique company culture, workplace and team members. Don’t just reward based on numbers and KPIs, but perhaps consider these too,

– Happiest team member

– The most dependable employee

– The employee with a heart of gold

These light-hearted rewards create a collaborative space for employees to bond and get to know each other better.

At CXL we recognise that shaping company culture takes time & that taking a step towards achieving it is already a milestone checked. Doing so has no negative repercussions, only positive ones that will make a big difference in many areas of our organisation. For the past two decades we have ensured that our culture is strongly embedded in our team which in turn allows them to explore their interest to bring their career to the next level. Our team is our story and we strive to create a brand culture that resonates with everyone.

Source:

– Culture: 4 keys to why it matters by Carolyn Dewar

– Guide to Company Culture by Jennifer Herrity

How To Manifest Your Organisation’s Core Values to Become Its Culture

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